LOL EGaming
Why is League of Legends (LoL) video game so popular?
The popularity of League of Legends (LoL) over time, as measured by statistics and viewership, are the factors that make it so popular and the highest rated eSport. What does Riot do well? What distinguishes League from other games?
As you can see, League of Legends reached its highest player count of 100 million in 2016 before declining and stabilising at 80 million. As a result, Riot is one of the most successful corporations, and League of Legends is the most played MOBA.
How does League of Legends keep its following strong?
- Free Publicity
League of Legends has a sizable fan base, and with fans come content producers who frequently post videos of themselves playing the game. Other businesses do not have this kind of unpaid advertising.
Even if you aren’t playing, you will still be thinking about League of Legends because you probably watch your favourite players advance up the ladder or interact with other players. They’ll motivate you to sign up, keeping gamers engaged in a positive cycle of League watching and participation.
League of Legends often has more than 160.000 viewers watching live at any given time, in addition to more than 23 million followers on social media. Other streaming services like Youtube, Mixer, and Facebook also imitate this, albeit with slightly smaller numbers. The Chinese streaming service PandaTV has far more users than the previously stated platforms.
Due to the fact that they are not need to pay for PR, League of Legends has a significant competitive advantage. For other games, it would cost millions of dollars to get 160.000 viewers a day, but League doesn’t charge anything.
- The game constantly evolves
You may or may not enjoy patch updates—most likely not—but the fact remains that you receive them at least twice a month. You also can’t stop learning because the meta only changes every few weeks rather than every season or month.
New champions are unlocked, the map is updated, champions are buffed or nerfed, items are changed or released, issues are fixed, and most importantly: new bugs are unlocked. Players and the community are continually learning and changing as a result.
If you keep League of Legends the way it is currently and refrain from making changes. I can guarantee that the number of players would drop significantly. This is what happened to previous stale video games; I’d name them, but I can’t recall them because when something stops evolving, people start to forget.
- LoL is free to play but not pay to win
A small proportion of players in some games pay astronomical sums of money to win; these players’ wallets are deep enough for a firm to meet their needs (like EA), but also deep enough to anger the public and have a long-term negative impact on games.
In order to keep players satisfied and buying, League of Legends decided to sell skins, which are cosmetic items that have no bearing on your ability to win. The skin Qiyana True Damage was created as a result of a partnership between League of Legends and Louis Vuitton because the game is so awesome. Imagine how newer companies might even dream of anything like this. Riot’s ability to partner with major fashion companies speaks much about its influence.
Conclusion
The MOBA genre and the online gaming market were dominated by League of Legends from 2010 to 2020, making it the most played game of the second decade of the twenty-first century. Riot discovered the secret to retaining a player base, whether intentionally or not. Riot was not given the option to eat the entire cake thanks to the flexibility to build content and businesses around the game, but it was given the chance to partake in a much larger dessert.