The Swedish Gaming Giant is Celebrating its 60th Anniversary
In the fiercely competitive gaming world, the ever-changing technology has led to the rapid replacement of brands. It is not easy for a brand or an enterprise to stand the test of time, let alone stand for 60 years. Betsson Group from Sweden was established in 1963 and will celebrate its 60th anniversary this year.
• Start with a few roulette tables in the restaurant
The two founders, Bill Lindwall and Rolf Lundström, founded AB Restaurang Roulette in 1963, which was later renamed Cherryföretagen AB (Cherry). It started by providing slot machines to restaurants in south-central Sweden.
• Mergers and Acquisition of Betsson holds a UK license
The original Betsson Group was founded by Henrik Bergquist, Anders Holmgren, and Fredrik Sidfalk. It has legal licenses issued by the United Kingdom and licenses from regulatory agencies such as Malta.
• After 60 years of development, it has become a gaming giant across multiple countries
At present, Betsson Group is not only listed on NASDAQ in Stockholm but also holds legal licenses in 18 jurisdictions. It has established 11 offices around the world and has nearly 2,000 employees from 60 countries.
• Expanding its business and network to Latin America
Betsson was one of the first operators to establish responsible gaming within the operations department. In 2022, they actively expanded the Latin American market and set up a new operation center in Bogota, Colombia, making full preparations for the next 60 years of the company.