What makes the IPL so successful? What kind of status does it have in the cricket world? Take 3 minutes to read this article, and you can quickly have a basic understanding of why this T20 cricket league has the highest reputation in the world.
· Indian Premier League referred to as IPL, is the most-watched professional league adored by cricket fans all around the world. It not only makes extraordinary achievements in sports but also is the most commercially valuable cricket league globally.
· The current title sponsor of IPL is Tata Group, which is the largest and oldest company in India. Its business networks span e-commerce, automobiles, telecommunications, steel, finance, and retail, with a value of more than 100 billion US dollars.
· In order to expand its brand influence, IPL has established partnerships with Dream 11, Unacademy, CRED, Upstox, Swiggy Instamart, and RuPay.
· IPL is actively broadcasting on the Internet to show its professionalism and brilliance to fans all over the world. In June 2022, IPL signed a contract with Jio Cinema, India’s top media company, to broadcast all its cricket events from 2023-2027 on its platform.
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